THE STORY BEHIND FRAM OSLO
FRAM OSLO is a Norwegian furniture and interior design company founded to pay tribute to Norwegian design heritage. Their products are quality products with a modern and sustainable signature lasting for generations. Inspired by Norway’s stunning natural wonders, functionality in design and last but not least by the beauty and purity of Norwegian local materials.
The name FRAM OSLO is evidence of our love for Norway. FRAM means forward and is the name of history’s most famous polar ship. The polar vessel was used in expeditions of the Arctic and Antarctic regions by the Norwegian explorers Fridtjof Nansen and Roald Amundsen between 1893 and 1912. Roald Amundsen was the first man to reach the South Pole. Like our great explorers moved the world forward, our mission is to bring Norwegian design heritage into more homes around the world.
New Norwegian Design
In Norwegian history FRAM is a name linked to curiosity and adventure. Through contemporary Norwegian design FRAM OSLO wish to continue this story. With a number of distinguished designers on board, FRAM OSLO continues the Norwegian design journey by producing sustainable products adapted to our daily needs, where functionality plays a significant role.
FRAM OSLO matches designers with production opportunities. It provides support for new designers to navigate new markets, allowing designers and producers to focus on what they do best. We work with producers that have expert knowledge in their field and the experience we seek to bring these new designs to market.
Norway has a long tradition of social responsibility and charitable work. Through design FRAM OSLO wish to follow in these footsteps by donating 10% of its profit to UNICEF for its work for children. We have a responsibility for how our operation effect the environment and we seek sustainability in each step of our journey.
Bunad Blankets (Bunadspledd) is a series of blankets launched during the London Design Festival, September 2012. The first Bunad Blankets shown were based on bunad motifs from five different regions in Norway: Setesdal, Nordland, Fusa, Bringeklut from West Telemark, and mens bunad from Sunnmøre. Later on, new designs (regions) were launched.
Andreas Engesvik (designer):
The Idea for the Bunad Blanket came about one Christmas Eve a couple of years ago. I was sitting in the kitchen - surrounded by my girlfriend, her mother and her sister with husband. They were all wearing bunads from Setesdal. I sat in a chair while the others stood and walked around me. The abundance of colors, stripes and details where overwhelming. It hit me then, that bunads can be experienced as colors composed on a surface.